As I mentioned, I, personally, don't believe this game lacks rewards for me personally; I'm one of the people who get their fun out of hindering other people's fun (a.k.a. PVP

). WvW is all I've ever wanted in a game and more (even though it's inbalanced as hell and lacks lots of features that would make it even better; but I have my hopes high that this part of the game will get some love, sooner or later) I'm also an online-FPS player. I love BF3 even though I'm not really good at it (For me it's a big success to get a positve k/d ratio on Noshar TDM without using a shotgun

).
And I also stated that I'm perfectly fine with the rewards, as I'm not that kind of player. But I know a lot of them and they are not fine with them. I loathe dungeons in any game. I've done a few here and must say I'm equally unimpressed. The non-existing (or at least unpredictable) threat-mechanic is fun at first, but in the end a dungeon should have some big shiny chest at the end. And that's exactly were my beef with this game would begin, if I was a PVE player in the sense of a dungeon raider. The reward for going in this or that dungeon is negligible at best. The hat is a joke (let me at least choose what kind of item I want, if you don't want boss-loot tables like in that other game, everybody seems to hate

. maybe I already have a hat but need a pair of jeans...) I also find it funny to be able to graveyard rush down any boss in this game (at least those I've encountered). This is probably good for story mode dungeons, as everybody should get the chance to see the story, but exploration mode dungeons shouldn't work that way.
At the end it's all opinion, of course. You have yours and back it with your claim to know tons of players who share it. I have mine and can also claim to know lots of people who think this or that is wrong with the game. The success or lack of it can only be measured by the people of ArenaNet who have access to their books and decide if they're getting the kind of revenue they're looking for. But it's fun to discuss it, nonetheless (do you write that so?). At least to me.