- finish exploring the game if you haven't done so already
- do pvp
- grind for gear.
There's a lot more you can do, but once you've done all of it once, there is absolutely no incentive or in-game reason (I'm not counting social reasons such as replaying something with your guild) to ever repeat it again... especially for those who don't care about gear grinding and pvp.
Many people were already bored. Otherwise they wouldn't have needed to rush the fractals dungeon and the ascended gear out anyway. What I'm saying is that they made the intentional choice to address that group that actually wants gear progression at endgame, and ignore the group that hates it (many of which came to GW2 because ever from the start, the devs have given the impression that this game would not be about gear progression at endgame). So this change may reel some of those back in and keep them occupied for a little longer, while it pushes others (like me) over the edge. On top of that, it significantly reduces the faith of a lot of people in ArenaNet, and causes a lot of bad publicity. So in the end, what did they really win?
A couple of the things said in their AMA make me believe that there may still be hope for the future (though I sincerely hope that it will not just be about distributing the gear progression all over the game), but the fact remains that ArenaNet has decided to add gear progression at max level (even if they had made people believe there wouldn't be) while ignoring all other replayability concerns.
It's simple: there's a group of players that enjoy gear progression at level cap, there's a group of players that hate gear progression at level cap, and there's a group that doesn't really care either way. Either you choose to go for gear progression at the level cap and keep the players that enjoy it happy (for a while?), or you choose alternatives and you choose to stay away from gear progression at the level cap and keep those happy players that hate it (many of which came to GW2 exactly because ArenaNet has always made everyone believe that the only kind of gear 'progression' at the level cap would be cosmetic). You cannot have it both ways. ArenaNet clearly made their choice.
For me, there is one last statement from Colin that matters:
I just hope that "new experience" is better than the current one."So you could take 3 months off, play a whole bunch of new games that came out, come back and you're gonna find a completely new Guild Wars 2 experience waiting for you, that you don't have to pay that monthly fee to keep doing it."