quoted from ANet:
The Black Lion Trading Company is celebrating the biggest shopping day of the year with a Black Friday sale of their own.
This Friday, Saturday, and Sunday, be sure to check out the Gem Store for limited-time discounts on some of your favorite items. Each day three different items will be discounted up to 70% off! But don’t wait, because each sale only lasts 24 hours.
You’ll have to log into the game and open the Gem Store (default key is “O”) to find out exactly which items are on sale each day. Happy shopping!
I love that, in the midst of people getting all upset over the recent changes and saying they're not buying from the gem store, ANet goes and makes a sale. Genius. Of course I will fall for it. I can't wait to see what's in store.